Pricing
Plans built for every rooftop.
14-day trial on every plan. No setup fees. Cancel anytime.
Starter
Single-rooftop stores standing up disciplined lead operations.
$399/ mo
Billed annually · save 20%
Leads
Up to 1,500 / mo
Conversations
SMS, email and web chat
Calls
Inbound + outbound logged
Email follow-up
Unlimited
Appointments
Booking, reminders, confirmations
Reporting
Core dashboards
Support
Email · 24h SLA
Also included
5 seatsLead inboxBasic workflows
Growth
Multi-rooftop groups running a disciplined floor.
$1,199/ mo
Billed annually · save 20%
Leads
Up to 10,000 / mo
Conversations
SMS, email and web chat
Calls
Inbound + outbound logged
Email follow-up
Unlimited
Appointments
Confirmations + reminders
Reporting
Per-rep and per-rooftop
Support
Priority · 4h SLA
Also included
25 seatsCustom workflowsLead routing rulesPer-rooftop reporting
Enterprise
Auto groups that need dedicated support and group-wide reporting.
Custom
Volume + custom infrastructure
Leads
Unlimited
Conversations
Unlimited
Calls
Unlimited
Email follow-up
Unlimited
Appointments
Custom routing
Reporting
Group-wide scorecards + export
Support
Dedicated CSM · 1h SLA
Also included
Unlimited seatsGroup-wide visibilityDedicated onboardingOngoing enablement
Built for the dealership floor
Designed around how stores actually work — lead intake, follow-up, appointments, accountability.
Live on day one
Walk in, set rules, assign owners, start working leads. No long implementation cycle.
Full operational visibility
Managers see every open lead, every overdue follow-up, every appointment — by rep and rooftop.
Common questions
Is there a trial?
Every plan includes a 14-day trial. No card required to start.
What counts as a conversation?
A single back-and-forth thread with a lead across SMS, calls or email, tied to one customer record.
Can I change plans later?
Yes. Upgrade, downgrade or switch billing cycle anytime. Changes prorate automatically.
How long until we're live?
Most single-rooftop stores are live within a week. Multi-rooftop groups follow a guided rollout led by our team.
Ready to run the floor on CARMA?
Start a 14-day trial, or take a 30-minute walkthrough with a solutions engineer on your own data.