Built for dealership operations

The operating platform for the modern dealership.

Lead management, customer communications, appointment scheduling, and operational reporting in one workspace — engineered for the way dealership floors actually run.

Single & multi-rooftop
CRM connectivity
US-hosted data
CARMA · Operations console
Live
Store Health
updated 14s ago
92
Strong
Speed to lead94%
Follow-up rate88%
Appt show rate81%
Aged leads43
48s
Response speed
avg first touch · ▼ 32s vs last wk
18
Appts on the board
6 in next 2h · 3 confirmed
7
Hot leads
2 unworked > 1h
$184K
Revenue recovered
re-engaged this month
96%
Follow-ups done
42 of 44 today
3
Open alerts
1 critical · 2 warn

Appointment activity · today

18 booked · 14 confirmed · 4 still pending confirm
on pace
9a
10a
11a
12p
1p
2p
now
3p
4p
5p
6p
7p
showed live scheduled show rate 81%

Operational alerts

3 open
  • Critical
    3 hot leads cold > 90 min · Devon K.
    now
  • Warn
    2 appts unconfirmed for 3pm hour
    12m
  • Warn
    Web form spike · 9 leads in last hour
    21m

Hot leads · ready to buy

7 total
  • MA
    Maria A. · RAV4 Hybrid
    Asked for OTD twice · 4m ago
    96
  • JB
    Jacob B. · F-150 Lariat
    Confirmed visit · 3pm
    91
  • PS
    Priya S. · Tahoe Z71
    Trade docs uploaded
    88

Follow-up accountability · this week

Who worked their ups. Who didn't. What CARMA picked up.
14 reps · 312 leads
MT
Marcus T.
48 touched · 1 missed
98%
On time on every hot lead
PR
Priya R.
41 touched · 2 missed
94%
2 follow-ups CARMA sent for her
DK
Devon K.
29 touched · 11 missed
71%
Ghosted 4 hot leads this week
IM
Ines M.
36 touched · 5 missed
88%
Strong on appts · weak on re-engage

Integrating with the systems dealerships already run on

Cox AutomotiveVinSolutionsTwilioCDK GlobalReynolds & ReynoldsDealerSocket
Platform

Everything the floor needs in one workspace.

Eight capabilities, one platform — replacing the patchwork of point tools dealerships have stitched together for years.

Lead management

Capture every web, third-party, and phone lead; route to the assigned owner with the response-time clock running.

Customer communications

SMS, voice, and email on one timeline per customer record, with quiet-hour and consent enforcement built in.

Appointment scheduling

Booking, confirmations, and reminders at T-24h and T-2h on a daily board the desk works from.

Workflow automation

Configurable cadences for first response, follow-up, and re-engagement — one process across every rooftop.

Call tracking

Every inbound and outbound call logged against the customer record with attribution and disposition.

Operational reporting

Daily activity, response-time SLAs, appointment shows, and per-rep scorecards — store and group rollups.

CRM connectivity

Bi-directional sync with the primary CRMs so customer records, owners, and notes stay aligned.

Customer follow-up

Lifecycle cadences that re-engage cold leads, unsold ups, and service customers on a defined schedule.

Inside the platform

Four screens the floor runs on.

The communications console, appointment board, operational reporting, and accountability views your managers and reps work in every day.

Customer communications

Every text, call, and email on one customer timeline.

Open any customer record and review the full conversation in chronological order across SMS, voice, and email. Reassignments, shift changes, and holidays do not break context.

  • First-touch timer running on every lead
  • Single assigned owner per customer record
  • Inbound replies routed to the right rep
CARMA · Workspace
Live
Inbox · 24Hot 7
MA
Maria Alvarez4m
RAV4 Hybrid XLE
Can I see it tomorrow morning?
JB
Jacob Brennan12m
F-150 Lariat
What's OTD with the trade?
PS
Priya Shankar38m
Tahoe Z71
Sent you the docs.
DK
Devon Klein1h
Civic Sport
Auto · CARMA: re-engage day 3
IM
Ines Marchand2h
CX-50 Turbo
Confirmed Sat 11am visit ✓
1Response speed · 48s
2Hot intent detected
3Owner: Jordan Reyes
MA
Maria Alvarez
RAV4 Hybrid XLE · stock #A8210 · score 96
Hi — saw the RAV4 Hybrid listed. Still available?
9:14a
Hi Maria, yes — RAV4 Hybrid XLE in Magnetic Gray, 12 mi. Want me to hold it for a test drive this week?
auto · 48s9:14a
Yes. What's the OTD price? And can I bring my trade?
9:31a
Absolutely. Send a few photos of the trade and I'll have numbers ready. Saturday 10:30 work?
· Jordan R.9:34a
Perfect, see you Saturday.
9:42a
CARMA suggests: "Confirming Sat 10:30 — I'll bring the appraisal sheet."
Appointment scheduling

The desk sees who is coming, in what, and when.

Booked, confirmed, reminded, and walked — every appointment on a daily board, color-coded by status. Slips and unconfirmed visits surface before the customer is at the door.

  • Daily board for booked, confirmed, walked
  • Show tracking by rep, source, and week
  • Confirmation cadences at T-24h and T-2h
CARMA · Workspace
Live
1Appointments · 18 on the board
24 pending confirm — auto re-reach
33pm hour · live now
Appointment board
18 booked · 14 confirmed · 4 pending · show rate 81%
ConfirmedPendingShowed
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
Today · Thu
M. Alvarez
RAV4 Hybrid · JR
J. Brennan
F-150 Lariat · AT
P. Shankar
Tahoe Z71 · MK
Fri
Walk-in slot
open
I. Marchand
CX-50 Turbo · LP
K. Okafor
Bronco Sport · JR
Sat
D. Klein
Civic Sport · AT
S. Patel
Camry XSE · MK
R. Diaz
Telluride SX · JR
Operational reporting

Store activity, without walking the floor.

Answer the question every general manager asks: how are we doing today. Response times, ups in queue, leads without a follow-up, and open alerts in one view.

  • Daily activity across leads, replies, and appointments
  • Queue depth and unworked leads by age
  • Open alerts for routing, SLA, and bounces
CARMA · Workspace
Live
1Store health · 92
2Hot leads · 7 ready
3Critical alert — manager pinged
Store health
92
Strong
Speed to lead94%
Follow-up88%
Show rate81%
Hot leads · ready to buy
7 total
  • MA
    Maria Alvarez · RAV4 Hybrid
    Asked OTD twice · 4m
    96
  • JB
    Jacob Brennan · F-150 Lariat
    Confirmed visit · 3pm
    91
  • PS
    Priya Shankar · Tahoe Z71
    Trade docs uploaded
    88
  • SO
    Sara Okonkwo · Telluride SX
    Unworked > 1h
    84
Operational alerts
3 open · 1 critical
Criticalnow
3 hot leads cold > 90m · Devon K.
Warn12m
2 appts unconfirmed for 3pm
Warn21m
Web form spike · 9 in last hour
Workflow accountability

Who worked their ups, and who did not.

Every rep, every week — appointments set, follow-ups on time, leads without a touch, and shows kept. One-on-ones run from numbers instead of memory.

  • Per-rep follow-up rate by cadence
  • Activity rankings — touches, appointments, shows
  • SLA breaches flagged for review
CARMA · Workspace
Live
1Follow-ups · 96% on time
2Per-rep accountability
3Manager flag — Devon K.
96%
Follow-ups
42 of 44 today
127
Appts set
+12% vs last week
48s
Avg response
▼ 32s vs last wk
4
Ghosted leads
all assigned · DK
RepOn timeAppts setGhostedNote
MTMarcus Thompson
98%
32
0
Hot leads first · no misses
PRPriya Reddy
94%
28
1
1 follow-up CARMA sent for her
IMInes Marchand
88%
24
2
Strong on appts · weak on re-engage
JRJordan Reyes
85%
21
3
On pace · 2 hot leads at risk
DKDevon Klein
71%
14
11
Ghosted 4 hot leads · flagged
CRM connectivity

Connects to the systems your stores already run.

Bi-directional integrations with the major dealership CRMs, DMS providers, telephony, and lead sources — published as live, in pilot, or on the roadmap.

CRM
  • VinSolutions
  • DealerSocket
  • eLead
  • Salesforce Auto
DMS
  • CDK Global
  • Reynolds & Reynolds
  • Tekion
  • Dealertrack
Messaging & voice
  • Twilio (A2P 10DLC)
  • SendGrid
  • Programmable voice
  • SMTP
Lead providers
  • AutoTrader
  • Cars.com
  • TrueCar
  • Web forms (REST)
Operational accountability

A complete record on every lead.

Every message, call, and appointment change is timestamped against the rep and customer record. Reassign in two clicks, audit anything in seconds.

  • One assigned owner per lead with full audit trail
  • Unified history across SMS, voice, email, and calendar
  • Ninety-day customer history on every record
  • Manager view of SLA breaches and open follow-ups
Lead activity · record #18472
Live
  • 09:14
    Lead created
    Web form — model inquiry
    Routed to assigned rep
  • 09:14
    First response sent
    SMS — response cadence
    Workflow
  • 09:31
    Customer replied
    Inbound message on customer record
    Awaiting rep
  • 09:42
    Appointment proposed
    Saturday slot · stock attached
    Assigned rep
  • 10:05
    Appointment confirmed
    Reminders scheduled — T-24h and T-2h
    System
Why dealers choose CARMA

Built around the work, not around a feature list.

The platform is configured the way a high-performing rooftop already operates — so adoption is days, not quarters.

Single
Workspace for the floor

Lead management, communications, appointments, and reporting in one console.

Bi-dir
CRM connectivity

Customer records and owners stay aligned across CARMA and the dealership's CRM.

TCPA
Compliance enforced

Quiet hours, STOP/HELP handling, and consent logging built into the messaging layer.

US
Hosted in the US

Workspace data stored on SOC 2 / ISO 27001 attested infrastructure in the United States.

See CARMA running on your store's lead volume.

A 30-minute walkthrough with your team using real numbers from your rooftop or group. No slideware.