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CARMA Academy

Train your team in 90 minutes.

Five short modules. Watch, do, post the cheat sheet in your showroom.

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01

What ARIA actually does

ARIA is your AI sales rep. Here's exactly what she handles, what she escalates to you, and what she'll never do.

Watch LoomChecklistCheat sheet PDF
  • Understand which lead sources ARIA answers automatically
  • Know the three escalation triggers that bring leads to you
  • Recognize what ARIA will never do without approval
  • Set your dealership's after-hours handoff rule
02

The /now screen — your morning routine

Open /now. Three cards. Three decisions. That's your morning. Here's how to clear it in under 5 minutes.

Watch LoomChecklistCheat sheet PDF
  • Open /now first thing every morning
  • Decide on each of the three action cards in order
  • Use the ARIA pause toggle only when needed
  • Glance at the four daily stats before closing the tab
  • Repeat after lunch
03

Taking over a conversation

When ARIA hands you a lead, here's how to jump in mid-conversation without losing context or sounding like a different person.

Watch LoomChecklistCheat sheet PDF
  • Read the last three ARIA messages before replying
  • Match ARIA's tone — first name, no all-caps, no emoji
  • Confirm vehicle of interest before pivoting
  • Log a note when you take over so the next rep sees it
04

Booking a test drive the ARIA way

How appointments flow from ARIA → /leads → your calendar. And what to do when the customer no-shows.

Watch LoomChecklistCheat sheet PDF
  • Confirm every appointment the day before
  • Send a 2-hour reminder the morning of
  • Mark Showed / No-show the same day
  • Trigger the no-show recovery flow within 24 hours
05

Reading your numbers

The only four numbers that matter: leads handled, test drives booked, response time, conversion rate. Where to find them and what "good" looks like.

Watch LoomChecklistCheat sheet PDF
  • Leads handled: aim for 100% of new leads touched the same day
  • Test drives booked: target 25% of handled leads
  • Response time: stay under 5 minutes in business hours
  • Conversion rate: review weekly, never daily